Google Holds Out Against ‘Do Not Track’ Flag

And then there was Chrome.

Apple made it clear this week that the next version of its Safari browser — which will ship with the upcoming version of Mac OS — will include the ability for users to tell websites not to track them, by using what’s known as the ‘Do Not Track’ header, according to The Wall Street Journal.

It’s a technically simple change that Mozilla (the maker of Firefox) and Microsoft (the maker of IE) have already included in their newest browsers. Those companies included the change despite the fact that no one has actually defined what tracking is. So far only two ad networks, Blue Kai and Chitika, have pledged to obey the flag.

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Apple Adds Do-Not-Track Tool to New Browser

Apple Inc. has added a do-not-track privacy tool to a test version of its latest Web browser for keeping customers’ online activities from being monitored by marketers.

The tool is included within the latest test release of Lion, a version of Apple’s Mac OS X operating system that is currently available only to developers. The final version of the operating system is scheduled to be released to the public this summer. Mentions of the do-not-track feature in Apple’s Safari browser began to appear recently in online discussion forums and on Twitter

Read the full article by Nick Wingfield on WSJ.com
Apple Adds Do-Not-Track Tool to New Browser – WSJ.com.

Firefox Web Tool to Deter Tracking – WSJ.com

Web Tool On Firefox To Deter Tracking

Mozilla Corp. plans to add a do-not-track feature to its Firefox Web browser, which could let users avoid having their actions monitored online.

The announcement makes Firefox the first Web browser to heed the Federal Trade Commission’s call for the development of a do-not-track system. The Wall Street Journal reported last year that Mozilla was exploring the development of such a system.