Under Construction!!!

by: Joseph - April 4th, 2011   Add Comment

I’m currently working on a new blog that will focus on my professional interests and challenges. This is a work in progress, so please expect to see things changing quite frequently as I experiment with different options and layouts…

About: Joseph

I currently lead the Tracking and Targeting product team at eBay. My team is responsible for developing and maintaining eBay's core tracking and targeting platforms. This includes maintaining and governing the tracking meta data, providing implementation oversight across multiple development platforms, and ultimately ensuring clean, consistent data is made available to the analytics community at eBay. In addition to the core tracking infrastructure my team also manages a set of value added services. These include integrations with third-party tracking and advertising partners, an IAB-compliant Impression and Click Filtering platform, and a robust personalization service that is used to optimize on-site and off-site user-experiences.

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